About us



Jeremy Cross founded Dirt Collective in 2016 to elevate all forms of dirt motorsports through world-class film and apparel. An advertising creative director by day, he's developed digital and social media campaigns for Samsung, Phillips 66, Dove, Motorola, Minute Maid and Mazda to name a few. Jeremy co-produced the popular dirt track documentary We Are Dirt, filming races across the country from Houston to Knoxville. In 2017, he focused on single-handedly producing a 12 episode reality series titled Dirt Life. The series premiered in April and has received more than 2 million views to date. 




In 2017, Brad Peck launched the Gasroots Project, a series of breathtaking photo essays and short documentaries that offer a behind-the-scenes look at grassroots race teams across his home state of Wisconsin. With an unmistakably authentic style, he was quickly tapped to shoot the Dirt Collective summer/fall collection. You can see more of his work on the Dirt Collective Instagram page.